Detailed Appendices for H&M Digital Marketing Report
Detailed Appendices for H&M Digital Marketing Report 1. Detailed Analysis of H&M's Social Media Matrix Description: This table includes an extensive examination of H&M's social media strategy, including competitor benchmarking, consumer engagement tactics, and platform mapping. Platform H&M Content Type Competitor Best Practice Enhancement Suggestions YouTube Behind-the-scenes videos, collection teasers ASOS’s and Boohoo’s shoppable videos Add "Shop Now" links in YouTube Shorts TikTok Influencer partnerships, hashtag challenges Shein's influencer collaborations Launch AR filters for try-on challenges Twitter (X) Trend discussions, product polls Zara’s in-app surveys Introduce "fashion battles" (vote for styles) Instagram Fashion lookbooks, UGC (...